✨Sách Self-help tiếng Anh - Ask Your Developer

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Ask Your Developer

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.

Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.

Ask Your Developer

Jeff Lawson, nhà phát triển đã trở thành Giám đốc điều hành của Twilio (một trong 50 Công ty đáng theo dõi hàng đầu của Bloomberg Businessweek vào năm 2021), tạo ra một cuốn sách mới để giải phóng toàn bộ tiềm năng của các nhà phát triển phần mềm trong bất kỳ tổ chức nào, chỉ ra cách giúp ban quản lý sử dụng lực lượng lao động có giá trị và thèm muốn này để cho phép tăng trưởng, giải quyết một loạt các vấn đề kinh doanh và thúc đẩy chuyển đổi kỹ thuật số.

Các nhà phát triển phần mềm được săn đón, được trả lương cao và rất cần thiết để cạnh tranh trong nền kinh tế kỹ thuật số hiện đại. Tuy nhiên, hầu hết các công ty đối xử với họ như những công nhân nhà máy kỹ thuật số mà không thực sự hiểu cách phát huy hết tiềm năng của họ. Lawson lập luận rằng các nhà phát triển là lực lượng lao động sáng tạo, những người có thể giải quyết các vấn đề lớn của doanh nghiệp và tạo ra các sản phẩm ăn khách cho khách hàng chứ không chỉ nghiền ngẫm các công việc thuộc lòng. Từ Google và Amazon, đến các công ty phần mềm trực tuyến một người - những công ty đưa các nhà phát triển phần mềm vào làm đối tác đều đang chiến thắng. Lawson cho thấy các nhà lãnh đạo xây dựng các sản phẩm phần mềm thay đổi ngành luôn làm tốt ba điều như thế nào. Đầu tiên, họ hiểu tại sao các nhà phát triển phần mềm lại quan trọng hơn bao giờ hết. Thứ hai, họ hiểu các nhà phát triển và biết cách tạo động lực cho họ. Và thứ ba, họ đầu tư vào thành công của các nhà phát triển.

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